Brands and Ventures
Aportar valor a la sociedad tiene mayor impacto desde los proyectos personales.
The design and development of ideas into entrepreneurial ventures is aimed at maximizing their impact on problem-solving, thereby contributing value to society and the environment and benefiting a large number of people.
Brands, beyond being distinctive signs, are also extensions of those who originate the ideas. The value of a brand, beyond solving problems, stems from its culture and values. Making brands and ventures sustainable relies on applying these values to generate social, environmental, and economic responsibility, acting as agents of change to create value and improve people’s lives.
These are my seed-stage (start-up) ventures, currently seeking seed capital and/or investment partners.
Poiétika
Poiétika® is the distinctive brand whose name etymologically derives from the Greek roots ποίησις (poiesis), meaning to create, generate, make, and the suffix ικός (-icos, -icas), meaning pertaining to or related to. By combining these roots, we are inspired to express our commitment to highlight the creative capacity of our collaborators and the value we can contribute to society. This also reflects the importance of visual and spatial language in powerfully communicating ideas, creating custom-designed solutions that foster a sense of belonging without following trends or styles, and designing spaces that are adaptable to change.
Kanan
Kanan® means Protector in the Maya language. This distinctive brand identity represents a social entrepreneurship initiative aimed at protecting communities from flooding through a door made of biocomposites derived from residual agricultural fibers, artisanal textiles, and bioplastics. Once implemented, this product-service seeks to economically empower rural communities and artisans, promoting the preservation and revitalization of artistic expression and traditional craft techniques. It is manufactured with environmentally friendly materials, making it a sustainable solution.
It has a sister project made from recycled single-use plastics, further contributing to circular economy principles.
Both projects have been recognized as winners and finalists in national and international competitions, demonstrating their innovation, sustainability, and social impact.
Ricardo Serrano Ayvar
Ricardo Serrano Ayvar©
Contributor to performing arts projects as a performing artist (actor and dancer) and designer within the production team.
