Ricardo Serrano Ayvar

Education
 

Bachelor in Architecture

Graduated  · GPA 8.80/10

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My undergraduate education was consolidated through a highly demanding technical and transdisciplinary curriculum, designed to address architecture from the scale of the industrial component to the complexity of the urban metabolism. my targeted academic profile trajectory was structured under the following strategic pillars:

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• Engineering, Technology & Technical Performance: Specialized in building physics and structural logic. In-depth study of structural calculation via matrices, deep foundation systems, and the development of high-efficiency building envelopes (thermal comfort and bioclimatics). Integrated advanced knowledge in acoustics and lighting as transversal design axes, focusing on the prefabrication and industrialization of components for optimized execution.

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• Environmental & Urban Planning, Landscape, and Locational Logic: Training in urban planning methods and landscape architecture. Focused on understanding territorial dynamics and locational logic, enabling the design of projects that respond to their environmental and social contexts. Included the study of psychology applied to the design process to understand user-space interaction from a scientific perspective.

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• Management, Finance & Real Estate Valuation: Education oriented toward the economic viability and bankability of projects. Developed competencies in finance applied to architecture and real estate valuation, enabling a fluent dialogue with investors. My approach integrates comprehensive project coordination under the A-STR-MEP systems logic, ensuring absolute technical and financial traceability.

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• Typological Diversity & Mission-Critical Facilities: Project development across multiple scales and sectors: from social housing and premium residential to institutional infrastructure, healthcare, and mission-critical facilities. This versatility is supported by exhaustive technical documentation for high-security environments and strict regulatory rigor.

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• Legal Framework & Compliance: Solid foundation in professional ethics, project management, and legislation. Supplemented my training with a Diploma in Applied Construction Regulations, providing deep mastery of building codes, permitting processes, and legal compliance for large-scale works.

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• Research, Theory & Design Methodology: Developed a robust analytical capacity through the study of aesthetics, theory, and architectural research methods. I utilize applied research as a fundamental tool to ground high-impact design decisions, enabling me to tackle complex problems with innovative and well-supported solutions. This methodological approach ensures that every architectural proposal responds to a rigorous conceptual and technical logic.

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• Historical & Theoretical Foundations & Representation: Formative base in the history and theory of architecture at its intersection with science, technology, art, and other design disciplines. This cultural background supports critical thinking capable of evaluating the context of every intervention. Furthermore, I master advanced geometric representation and modeling as essential tools for technical communication, facilitating clash detection and precision in executive documentation.

​Specialty in Industrialized Building Components 

Graduated 2023 · GPA 9.32/10

 
Full value-chain thinking applied to construction systems as industrial products: from manufacturing logic (CNC fabrication, additive manufacturing, rapid prototyping, modular systems design, production workflows) to market deployment (cost and production management, competitive market analysis, intellectual property, human factors). Applied to building component systems as scalable industrial products and optimized delivery frameworks.

 

Value Cycle: Design, Engineering, and Management of Industrialized Components

My methodology is based on a product lifecycle that ensures the transition from technical concept to market profitability, ensuring every component is technically, economically, and legally viable.

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1. Industrial Design, Product Engineering & Precision Manufacturing

Physical and technical validation phase to ensure performance in high-demand environments.

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• Materials Engineering & Transformation Processes: Technical mastery of standardized, molded, and bulk material systems. Management of mechanical (CNC machining, extrusion, forming), thermal (tempering, heat-setting, hardening treatments), and joining processes (advanced welding, structural adhesives, and mechanical assemblies).

• CNC Technology & Additive Manufacturing: Translating conceptual design into physical reality through Computer Numerical Control and high-fidelity prototyping for fit-and-function testing.

• Finishing & Surface Engineering: Oversight of chemical and physical processes (anodizing, powder coating, and anti-corrosive treatments) to ensure durability and aesthetics under critical climatic conditions.

• Design for Manufacturing (DfM): Integration of industrial equipment and machining logic from the design phase to optimize production plants, reduce waste, and ensure operational traceability.

• Plant Design, Assembly & Industrial Integration: Structuring production lines and industrialized assembly flows from the architectural project’s inception, ensuring logistical efficiency and system scalability.

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2. Executive Design & Industrial Documentation

Industrial Design applied to components. Translating technical complexity into actionable data for mass production and assembly.

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• Industrial Specification: Generating technical documentation with manufacturing rigor, eliminating ambiguity across the supply chain.

• Assemblies, Coordination & Clash Detection: Leveraging advanced digital tools to ensure full system compatibility prior to execution.

• Industrialization Systems: Applying industrial assembly logic to reduce on-site lead times and optimize resources.

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3. Business Strategy, Commercialization & Bankability

Transforming technical components into financial assets and competitive market products.

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• Business Modeling (Canvas): Applying Alexander Osterwalder’s methodology to define value propositions, market segments, and robust revenue streams.

• Business Plans & Go-to-Market Strategy: Structuring strategic roadmaps for market entry, analyzing supply, competition, and financial viability.

• Administration, Costs & Traceability: Rigorous budget control and production management to maximize Return on Investment (ROI).

• Industrial Property: Legal and strategic protection of innovations through intellectual and industrial property frameworks.

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4. User-Centered Design (UX) & Context

Ensuring product relevance through behavioral science and environmental analysis.

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• Ergonomics & Human Factors: Design based on the technical and psychological interaction between the user and the industrialized space.

• Context Diagnosis: Multi-scale analysis to ensure industrialized solutions respond accurately to site dynamics and local market demands.

Master in Industrial Design 

Tailored Graduate Program — GPA 9.62 · 114% credits · peer-reviewed publication.

 

Program structured within the Technology field of knowledge, with a focus on the Evaluation and Development of New Products and Materials, strategically designed to integrate leadership, governance, and executive-level traceability competencies, building upon my prior experience as a strategist and complex systems integrator
 
Module I — Research Methods, Theoretical Frameworks & Advanced Design Perspectives
 
Development of original theoretical models, ethnographic research, rhetoric, semiotics, transdisciplinary research, design theory, and design disciplines integration. Recognized in international competitions (Top 100, Prototypes for Humanity Dubai 2020; Buildner Urban Elements Design Challenge, Dubai 2025). Applicable to investment origination and strategic consulting.
 
Module II — Business Strategy & Innovation Management (MBA-equivalent scope)
 
Business strategy, portfolio governance, product-service commercialization, and investment-grade bankability. Integrates service design, strategic design, futures thinking, UX, marketing foundations, process engineering, innovation frameworks, intellectual & industrial property, and organizational design — operational core of design-driven business strategy. Applied to complex built environments, real estate ecosystems, and mission-critical operations.
 
Applied in practice: Designed and directed a full macroergonomic study for SEMAR's General Directorate of Construction — diagnosing organizational capacity, mapping delivery processes, and structuring an institutional improvement framework across a federal military agency. Designed multiple startup ventures and innovation initiatives.
 
Module III — Emerging Materials, Energy Systems & Applied Technology
 
Biocomposite development, advanced manufacturing, engineering integration, DfX methods, sustainable and emerging materials R&D, energy systems, ecodesign, and design-for-manufacturing — hands-on technology track from lab prototyping to TRL advancement. Direct foundation for Kanan Composite Systems TRL 4–5 development and patent application filed. Applicable to industry, advanced prototyping, and maker-driven innovation cultures.
 
Module IV — Advanced Design & Innovation for Future-Ready Problems
 
Nature-inspired frameworks, biodesign, biomimicry, resilience, and disaster risk reduction applied across multiple scales. Thesis: Biodesign & Resilience as a multiescalar framework for disaster risk reduction and response. Applied to regenerative design strategies, climate adaptation, and systemic transformation.